Author: Janet Kathalu
Tuesday, April 4, 2023

How To Identify a Suitable Platform for Your Business

Everyone who invests in a platform software hopes to benefit from it, but all that depends on how suitable the platform will be for your business. Some may just be a waste of time. This article is well-researched to help you learn how to identify a suitable platform for your business. 

There are several ways to identify a suitable platform for your business; determine your business needs, understand your audience, consider integration and security, consider your budget, and find out more about your competitors. 

This article takes you through ways to identify a suitable platform for your business and how to go about it. It also helps you learn about the challenges involved in a platform and how best to handle them.  

How To Identify a Suitable Platform for Your Business

Platforms are among the best marketing practices available in the business industry. Each platform is developed with its unique features for a particular audience. Many people consider digital platforms to be helpful only for tech organizations. Digital platforms are applicable and beneficial across many different industries. Therefore, all sectors need a platform strategy, but only after determining how to leverage the platform business model to generate success. Organizations must be aware of some factors to choose the right platform for their business. They include: 

How To Identify a Suitable Platform for Your Business

Determine your business needs

Think carefully and analyze your business requirements before choosing any platform. What products or services do you plan to provide? What is your budget? What goals and objectives do you plan to achieve? Once you familiarize yourself with your business needs, prioritize them based on their value and find the most relevant platform for your organization. 

Understand your audience

You have determined the products or services that you feel will drive success. Who is your target audience? Find your audience and choose a suitable platform that is simple to access. Take time and research to identify your audience's tastes and preferences. Also, ensure you post regularly and engage with your consumers- always show up whenever possible, and avoid posting and ghosting.  

Consider integration and security

You might have the best software in the world, but is it compatible with your existing system again? If you need help, keep searching for a platform to integrate with your system. Find a platform that shares a standard API with your system's software, ensuring your system runs smoothly. On security, get a platform that has complex security features to secure your business data from hackers or other potential cyber-attacks. When unauthorized persons access your data content, they may hold it for ransom or decide to use it for other unhealthy purposes. Remember, when client data is at stake, this will ruin your brand's reputation. 

How To Identify a Suitable Platform for Your Business

Consider your budget

Compare different platforms and their costs. Go for the one that charges reasonably, considering its features. The main aim is to find a platform that balances its properties and price. Don't always choose the cheapest platform unless it meets your business goals. Keep in mind that, ‘' You get what you pay for''. Some platforms are expensive but insecure and cannot manage your business operations effectively. Only pay for a platform to build a potential audience, boost engagement, and generate income. 

Find out more about your competitors

How do you compete if you must be aware of what others are doing? Look at what the best organizations from your sector are doing, check their social pages, and study their content and users. Once you see the more successful platform, consider that one for your business. Finally, after finding the best platform for your company, avail it to your consumers for testing. Wait for their comments and feedback on their experience with your platform and make any adjustments if necessary. 

What Are the Challenges Associated With Platforms?

How To Identify a Suitable Platform for Your Business

Platforms have become essential in our business activities and have created a fantastic medium to interact with other users. However, as platforms rise, challenges also increase. When business platforms were discovered many years back, the main challenge was reducing transaction costs and managing the platforms effectively.

Most business owners were challenged to find a way to grow fast using platforms. Some were lucky enough to have more established platforms to expand their business operations, while others found adapting to this new tool difficult. The platform team undergoes a lot of problems trying to develop complex solutions to maintain and provide reliable services for users. The following are the most common challenges that are associated with platforms:

Growth challenges 

Many platforms are available today, each competing for consumers' attention while seeking to increase its engagement and usage. Upcoming platforms may compete with other platforms with better resources or more developed business brands. Therefore, this new platform will lack the necessities to compete with the other platforms. Platform experts are working to determine effective growth measures by assessing underdeveloped markets and establishing the proper techniques to make them successful. 

New rules and regulations 

You must be aware of new data regulatory constraints on platforms. Formerly, organizations could freely acquire data need help, unlike nowadays, where many rules have limited data acquisition. These rules have resulted in high data and compliance costs. Data regulations protect users' rights and privacy and ensure the management of competition among industries. For instance, antitrust rules and regulations are there to stop businesses from being too popular than others hence maintaining competition. Some platforms may face difficulty complying with these rules because of inadequate resources to adjust to new business practices as required.

How To Identify a Suitable Platform for Your Business

Technology disruption

Technology is continuing to improve with time, affecting the platform landscape. When the latest trends and technology emerge, small platform businesses may not see it as an opportunity but as a disruption. On the other hand, massive platforms see a path to growth and productivity. Some venues may need more investments and infrastructure to implement these new technologies at the same time, manage t,h their established platform.

Most consumers are always looking for new technologies; if your platform needs to catch up and accommodate recent trends, you may have to lose these users. Ensure that your platform has up-to-date technology, which is crucial to remain relevant in the competitive market and succeed. 

Poor understanding of social media platforms

The internet is filled with content; the main challenge is getting your content to as many users as possible. Even after attempting to use the perfect hashtags or boosting your content via several tools, you might still need to reach a larger audience as intended. In such a case, it is advisable to collaborate with a micro-influencer to be successful and ensure that online users can easily access and interact with you.

Create time to interact with your followers, for example, via messages, posts, or stories. One of the most significant issues in social media platforms is giving up. Just because you get a few likes and comments doesn't mean it's the end of the world for you. Study your audience and find out what they want to see; after that, post more frequently to increase your engagement rates. 


We have discussed some of the challenges that come along with digital platforms. However, the benefits are far too many, and you don't have any reason to be afraid. As long as you have the right platform and development team, you can more than achieve your business needs. Use every bit of the information above to guide your journey to platform success. Don't hesitate to contact us for effective platform services. 

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