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Business Model Manual

This document is a business model to create a new business for all of our entities.  Any changes to this document should be reviewed and decided on by the leadership team.

    • Taxation
      • You should work and have 1/3rd of your company's annual revenue in saving for taxes.
    • Legal Policies
      • Cookie Policy:(https://cms.tesames.com/global/cookie)
      • Terms and Conditions:(https://cms.tesames.com/global/terms-and-conditions)
      • Return Policy:(https://cms.tesames.com/global/return)
      • Privacy Policy:(https://cms.tesames.com/global/privacy)
      • Website Disclaimer:(https://cms.tesames.com/global/disclaimer)
          Apart from being legally required, having a solid and comprehensive privacy policy is important to disclose to site visitors how you protect their personal information and the procedures taken for safekeeping of their information.
    • Hire a competent and experienced accountant as soon as you reach $5,000 in yearly Internet Business income
      • If your business earns under $25,000 and your business accounting is kept in good order, you can likely hire a CPA or accountant to prepare your yearly taxes for about $250. They can also answer your questions and schedule the forms for you to send in your quarterly taxes the following year
    • Choose a Topic for your brand
      • e.g., Computer Repair
    • Check for trademark issues with brand name & logo
    • Choose a domain name for your brand
      • e.g., Geek Computers
    • Choosing Logo & Color & Theme
      • Logo Needs to be Boring. It needs to be at a glance simple as possible for identity and not complex, represent your company's purpose. 
      • e.g., Sick Computer Repair Logo
      • e.g., Greenish
      • e.g., Computer Desktop Repair Service.
    • Identity
      • What impact do you have on your audience? Be different
        • If someone was looking over a follower's should how would they describe your brand
          • If they say "a computer site," you failed to brand Identify
            • You are a small impact in their life
        • Get into their hearts, not just tech
        • Bring personality to your brand
          • What does that look like?
          • What is your Hero story?
          • What have you overcome?
          • What do people come to you for advice?
          • Focus on things you have an interest in
        • Take your customer on a journey.
          • Brand should take them somewhere.
          • What transformation does that look like?
          • Keep with tradition for achievements badges, special day
          • Being different and no same run of the mill shop is important
      • Pick an enemy of your brand
        • e.g., Dave Ramsy Branding his enemy is "Debt."
        • Make a stance in methodology; let do it our way
      • Pick a slogan
      • Niching Up or Down
        • What mission do I have that could be amazing for the niche
      • Pick a mission statement
        • Teach how to make a Business, Education of Niche 
        • Have a mission/object of how your brand will help your audience
        • What mission do I have that could be amazing for the niche
      • Create a brand page for the following items
        • Logo in many forms
        • Color Codes
        • Keynotes
        • Fonts
        • Vector
        • Letterhead
    • New Brand Setup IT side
      • Decide on BrandId, e.g., GC: Geek Computer
      • Create subfolder with BrandId acronym in the views & theme * uploaded folder: Copy-paste an existing one.
        Folder: tsmprj\Application\Web.Application\Views
        Folder: tsmprj\Application\Web.Application\Themes
        Folder: tsmprj\Application\Web.Application\Uploaded
      • Add CSS compiler for scss in compilerconfig.json in the root of the project
      • Copy-paste one of the controllers for one of the other brands
        Folder: tsmprj\Application\Web.Application\Controllers
      • Create XML setting with the Brand acronym
        Folder: tsmprj\Application\Code.Library\App_Data\Brand.XML
      • Add IIS Site and Application Pool
      • Setup SSL for the domain name on IIS
      • Setup SSL for CDN Linux Server
      • Set automation deploy for the new site in a batch file for release and debug code push.
      • Deploy Release Code to IIS Server
      • Change IIS App Pool setting: Identity : NetworService / Idle TimeOut : 0 / Regular Time Interval : 0 / CLR : 4.0
      • Add website domain to etc file C:\Windows\System32\drivers\etc\hosts
      • Create new Captcha for Login
      • Set Color Schema in SCSS file
      • Add all Local site infomration for dugout screens
    • General Maintenance Concerns
      • Infrastructure
        • CDN
        • SQL
        • IIS
        • Tape Backup Drives
        • Networking
      • Data Backups
        • File System
        • SQL
        • Source Code
      • Search Engine Optimation S.E.O.
        • Site Loading Concepts: Using F12 Auditing in Google Chrome
          • FCP First Content Paint
          • LCP Large Content Paint
          • WebP Image Format
    • Expertise, Authoritativeness, and Trustworthiness (E.A.T.)
      • How to Get Organic Traffic Using The Shotgun Skyscraper Method
        • Aim to Create Better Content- Make an effort to create content that is better than your competition. Ensure to make use of relevant keywords that you intend to rank for. Aim to create content that is bigger and better than that of any other site.
        • Identify Your Competitors- Check out sites that appear in Google’s top 10 based on your target keywords. Outranking these sites is your main goal.
        • Check their backlinks- Create a list of the websites that link to these top 10 sites. These sites are your target; you need to get them to link to your website too. Using a utility like Ahrefs and Moz is recommended, as they will also show you websites and pages that link to your top 10 competitors.
        • Find the Contact Details- Research the contacts of each of these websites. Target getting the name and email address of a real person, not a company address. You are better off targeting websites with high Domain Authority. Using a tool like Hunter, you can search for contact details as long as you have their domain name.
        • Ask them for a link- Send unique outreach emails to all these contacts, asking them to add a link to your website. If your email stands out, it has a better chance of getting a response. Tools like GMass and Mailshake are effective in sending out bulk personalized emails.
        • Follow Up- Always follow up with the emails, making sure to send a follow-up email to those who did not respond. Relationship building is very important to get positive feedback from potential prospects. However, do not send too many follow-up emails; it may get annoying.
        • Rinse and Repeat- Repeat step 6 NOT more than three times.
          • Create an about page for the organization
            • Hero Image/Video with a brand message (Avoid stock images/videos)
            • Vision and Mission statement
            • Engaging and spaced layout
            • Icons for visual representation
            • Use 'I believe' type statements
            • Body images, charts, or graphs for simplicity
          • Create author about/bio page 
          • Make sure contact information is on all forms and in the header/footer of the website.
          • Get cited as a source
          • Get featured as an author on another site
          • Create unique images of yourself for your profile. Don't use stock images/paid.
          • Media mentions of you
            • Podcast
            • YouTube
            • Name & Link to your profile that has a connection to the site
          • Linked-In Profile
          • Google Business Listing
          • Quora Profile
          • Reddit Profile
          • Consider user-generated content like forums and comments on the website.
          • H.A.R.O sign up help a reporter out
          • Testimonials
          • Google Rating
          • Authoritative sources to cite on site
          • Create authorship profiles on google scholar
          • State the beneficial purpose of your website in the mission statement
          • Create Wikipedia page
          • Encourage branded searches
          • Get active on social media but own your audience
          • Get reviews via google
          • Get featured on another website
          • Newsworthy event by you
          • Immersing yourself in niche
            • 5 YouTube Sub
            • 3 Podcast Channels
            • Audible.com
            • Online Course
            • Buy Books
            • News Feed
            • Amazon By Product
            • 5 Facebook Groups
      • Search Analyst
          How to Silo Content:
        • Siloing is the isolation of website architecture into groups of related items. Silos involve a series of steps of implementation and planning.
          • Determining a Website Theme
          • For successful keyword ranking, sites must provide structured and organized information in a format understood by search engines. Clearly understanding a website’s subject theme is the beginning of the on-page process of achieving high ranks. Search engines can only understand a site’s meaning when it has clear and distinct subjects.
          • To identify the relevant themes that you can use on your website, you can start by examining its historical traffic data using sources like:
          • Keyword Research
          • PPC Programs
          • Google Search Console
          • Tracker Keyword Phrases
          • The sources mentioned above will provide valuable information on your site’s visitors and the reasons they visit. They also give you insight into what a site is and is not ranked for.
            Finding Relevant Website Themes
          • Next, you need to understand subjects that make your site relevant and the reasons for your current ranking. You should try and understand this to the level of knowing the purpose of a website after removing its visual components and having the ability to find potentially lucrative themes.
          • These tools can be of help:
          • Single Page Analyzer- used to analyze word usage, frequency, and distribution of keywords in a webpage.
          • Multiple Page Analysis- used to analyze richness of keyword phrases in comparison to top-ranked competitors.
          • Search Engine Index Tools- involves the usage of advanced search operators to evaluate major search engines.
            Implementing Subject Themes
          • Establishing a clear theme-based silo is important in helping create visual primary and secondary categories of your website. There are two types of soloing: virtual silos and physical directory silos. They can both be used to create tight themes using linking strategies.
            Using Physical Silos to Build a Website Theme
          • Directory silos work like file cabinets: they group everything tightly in place and are filed under a specific structure to maintain effectiveness. Grouping is done to help search engines notice the common theme of a website and prevent the web owner from blurring the theme. However, when adding subsilos, avoid going too deep. Maintain a small number to keep a steady distribution of inbound links on the website.
            Using Virtual Silos to Build a Website Theme
          • In virtual siloing, cross-linking is necessary for building distinct categories, which means that the top landing page theme should have relevant supporting pages that link to it. Each category landing page is linked to a supporting page for that theme in a virtual silo. The cross-linking created and reinforces the theme of the silo.
            Creating Keyword-Rich Content
          • The content you create has to have specific qualities aimed at fulfilling the desired search engine standard. Written content should also be keyword-rich and have the required length. You can evaluate this using methods like Google Operators, site command + keyword phrase, and ‘allintitle’ command.
            Silo Maintenance
          • Primary Silos: With the primary subject already decided, periodically check if the keywords and phrases chosen are correct to target in a silo.
          • Secondary Silos: To best decide if secondary keyword phrases define the supporting subject well, renaming the secondary silo label or fixing the site subject to match the content is necessary.
          • Silo Expansion: Grow your website using one or two silos consecutively and monitor how each change affects your site’s ranking.
          • Subject Theming: You can maintain a site’s performance by pruning parts of it that dilute its relevance. It is recommended being a routine activity in a site’s maintenance schedule to remove such links.
  • Beginner Mentality: Start from a person's view that just started with your learning
  • Niche Chart
  • Ideation Pyramid:
    • Base: Questions everyone asks about X
    • Body: Questions asked by people who have bought X
    • Apex: Questions asked by people having a problem with X 
  • Google Trend Data
    • If the query has full trends data, it is a 10k month query
    • If a query has partial trends data, it's between 5k and 10k query
    • Common question but no trends data 1k - 5k query
    • You can't be super literal with the search results. You have to think about the intent.
  • Your Money Your Life: YMYL
    • Sites with high authority are to be out and should be researched before committing to.
    • Are the search needs being meet already?
  • Search for Competitor & Top Pages & Search Queries
  • Keyword Chef
  • Go auto search for the query to write about using the auto-fill as you type.
    Bing & Search
    Duck Duck
  • Search for Question or Variation of Content
    Answer The Public
  • Goal 1000 Pageviews month (EPMP)
  • Article Creation: Should follow this guideline and use the article template.
    • Title
      • Title length has to be between 40 and 70 characters long
      • Make sure the essential words are first in the title name
      • Tell them clearly what they get by clicking the link
      • Do not include dates or other factors that may change over time.
      • When creating a title, it is essential to know that the title will become the alias for the article and cannot be changed. If a modification is needed to the URL of that article, you will need to contact the administrator.
      • Don't include the title or any summary of the Title in the content.
      • Try to make an actionable item for them
    • Immerse Yourself
      • Learn and use what they learn to become experts in the content you create.
      • Authentic Content
      • Expertise, Authoritativeness, Trustworthiness (E.A.T.) by doing and living the content you write about in the first-person view of the topic.
      • YMYL is a methodology we use here (Y = Your, M = Money, Y = Your, L = Life) Which means you are producing content that you make your life about.
      • In your profile, fill in your BIO section to show why you are an expert in this field and why the information you present is helpful.
      • Becoming Expert
        -- Join 5 Facebook Groups
        -- Join 3 Podcast Channels
        -- Read Books on the subject matter
        -- Subscribe to 5 YouTube Channels
        -- Get an Amazon Audible account
        -- Take an Online Course
        -- Subscribe to News Feeds
        -- Review products related to the field
      • Get Cited as a source
      • Get Feature as Author on Another Site
      • Unique Image of You
      • Unique Image of You
      • Media Mentions of You
        -- Podcast or Video
        -- Name & Link to you
      • Linked In Profile with your Expertise on it
      • Create a Quora Profile
      • Create a Reddit Profile
      • H.A.R.O. Sign Up Help a Reporter Out
      • Authoritative Sources to Cite From
      • Create Authorship Profiles on Google Scholar
      • https://www.helpareporter.com/
      • https://scholar.google.com/
    • Proofing
      • Grammar and spell checks must be completed according to American English standards.
      • Using a utility like Grammarly is required.
      • Use a reading software like reading Aloud to help you check tenses and fluidity.
      • Make sure all text utility/tools are set to US English and not British.
    • Research
      • Refer to the immerse yourself resource button
      • Tone: Approach article as though answering a question for a neighbor
        - Friendly
        - Use a "How about this solution mentality."
        - Research and Write as you find each sub-item the main topic
      • Expert Outreach Ideas:
        -- Phone Expert
        -- Quote
        -- Email Expert
        -- Linking to Expert
        -- Email
        -- Blogger
        -- YouTuber
        -- PodCast
        -- Tweet Texting
        -- Poll
        -- Non-Offical Poll, Like forums & comments
      • Pick a Post Type: - Response Post-1300- Words (Straight forward post that has answer target and supporting details)
        - Staple Post 2200+ Words (Respond to multiple search queries to broad for a response post)
        - List Post (Start by listing each item in the title area of the sub-item then, use sub-items body context to explain them)
        - How To (Introduce what they are doing; list of material and tools at the start; sub item stand-alone content)
        - Query Group Up (Each title and sub-item is a different question related to the overall topic)
        - Review Post (Product posts that highlight commerce solutions, not a sale pitch)
        - Round-Up (Directly compare similar items that have something in common to be tagged with review post)
    • Reference A Experts
      • In this section, we want to know the source of truth you used to gather the knowledge for this article?
        - Url
        - Media (YouTube/Infographic/Audio)
        - Books
        - Life experience and the details of it
    • Tee Up
      • Tell google you are about to answer the question
      • Use 400 words or less
      • Identify the topic
      • Establish rapport with the reader
      • Give confidence you can help
      • Be empathic to their need for help
      • Give a sense a natural person is writing this that has looked into the issue directly.
      • Say what this article is about
      • Don't use h tags for headers; the wizard will add them to the title when published.
    • Answer Target
      • Answer the question directly in this section; you will have time in the support answer target to get details and caveats.
      • Your answer target should be less than 700 characters.
      • Your answer target should sound like an encyclopedia or dictionary response
      • The content being written is meant to be consumed by a person of average literacy with little experience.
      • Your response can be a list or a table comparing
      • Don't Use No/Yes in your response
      • Start your Answer Target by one of the following:
        There are...
        In total...
        On average...
        As a whole...
      • Don't use h tags for headers; the wizard will add them to the title when published.
    • Read On
      • Convince the reader you have more to share in a friendly manner. Explain what else you have to offer on this topic
      • This section can be no longer than 400 characters.
      • Don't use h tags for headers; the wizard will add them to the title when published.
    • Tag Word
      • Add a minimum of 5 keywords or five phrases separated by a comma "for site search.
    • Internal Back Links
      • Internal Link Content: Look at listed articles and compare your topic to similar ones already on the website.
      • Use these links in your article where they make sense. Group phrases together when creating links, so they know what they are clicking on rather than one-word links.
        - e.g., How to format your computer
      • Another Method for Backlinks: Use Google phrases in your search to get internal links for your article.
        - e.g., Google Search "site:geek-computer.com backup windows 10"
    • Originality
      • Internal Link Content: Look at listed articles and compare your topic to similar ones already on the website.
      • Use these links in your article where they make sense. Group phrases together when creating links to know what they are clicking on rather than one-word links.
        - e.g., How to format your computer
      • Another Method for Backlinks: Use Google phrases in your search to get internal links for your article.
        - e.g., Google Search "site:geek-computer.com backup windows 10"
    • Media Selection
      • All images should be authentic and originals of yours as often as possible. The reader should feel that you have dealt with or have learned the topic you are writing about.
      • There is a 45-minute delay from when you upload your image to viewable in the article. This results in the picture not showing after you upload it and save it. If you still have no idea after 1hr let the content editor know.
      • The first media image must be above the fold in the content when possible. (Above the area where the screen cuts off on Desktop/Tablet/Mobile)
      • Videos cannot be more than 9 minutes long. If your video is longer, you will need to add a topic heading and break the video down into subsections in length that can be tagged.
      • Media Required
        • One image per 650 words
        • One video for every 4000 words
      • Attention Getter
        • Images
        • Infographic
        • Charts & Stats
        • Video
        • Quote Boxed In text
        • Highlights text
      • Media Resource
        • Unsplash
        • LifeOfPix
        • Pixels
        • Flickr
        • StockSnap
        • PixaBay
        • Burst
        • Reshot
        • FoodiesFeed
        • Gratisography
        • 123RF
    • Support Answer Target
      • Answer the main topic question in detail
      • Include a table of information, charts, or listing of examples if able
      • Discuss caveats to the answer target statement
      • Focus on making sure you answer it so they don't have any more questions about it and move on to the next step.
      • Keep paragraph 5 lines or less.
      • The detailed answer has a limit of 800 characters.
      • Don't use h tags for headers; the wizard will add them to the title when published.
    • Experiment
      • When every possible, an experiment should be done to help with the original research. Some items to consider when before passing this area is the following:
        -- Involved
        -- Methodology
        -- Tool for Measuring
        -- Accuracy
        -- Battery Life
        -- Energy Use
        -- Durability
        -- Easy of Use
        -- Feature Set
        -- Cost
      • In the section below, explain what experiment you did or why you did not complete an investigation and discuss the results of the Topic.
      • Topic Title has to be between 40 and 70 characters long and follows the same guidelines as the main topic.
      • What do I have to add to the conversation already on the internet? You want to bring more thoughts into how to solve for X than repeating context on the net. Be unique and bring more to the table.
      • It should always be in the order of the person searching the information. List sub item topic as if you were asking them what would be the first thing you asked, "Now what would be the second thing you would want to know." etc...
      • Topic titles must be enough to write in-depth but shouldn’t bleed into other areas. Headings must follow a logical and easy-to-understand logical path of information gathering.
      • One method would be to google the phrase and then look at the other query asked about this topic to choose a sub-topic. By considering the "people also ask" & "other search" shown below, you can create subtopics and write a concise answer for the question, as well as start the sub-topic to support the main question/topic being asked.
      • Don't leave the reader with remaining doubts and be direct with topic answers. Write the most in-depth reply on the web.
      • Don't stray from the main topic very far, but ask what they need to know next, keeping as close to the main topic as possible.
      • Consider what the reader's next question would be without straying from the main topic.
      • Keep paragraphs to 5 lines or less separate by paragraph and formatting of elements. We want the non-boring text to be read and not like dictionary-style. Format your text style to be easy to read by section of content and separated by format elements from the above list of items.
      • Max sub-items/topic is 30
      • Before writing all the sub-items that may not align with our vision, you should request a review of the sub-topic using Facebook chat.
      • Don't use h tags for headers; the wizard will add them to the title when published.
      • Having unique content to separate us from the rest is a necessity for your growth.
        Unique formating critical elements in the body context where they make sense are recommended.
        • Charts
        • Tables
        • List Items
        • Images
        • Box In Text
        • Table Data
        • Videos
        • Short text on point
        • Original research
        • PDF
        • Help them
        • Quotes
        • What did you do differently
    • Example
    • Thumbnail
      • This image should be the first image in your article
      • The site will format the size automatically
    • Conclusion
      • This section is to finalize all your answers and sub-items to come to an ending conclusion.
      • The conclusion has a 700 character max limit.
      • Don't use h tags for headers; the wizard will add them to the title when published.
    • Preview
      • Preview the content as it will be published as an article on the website once accepted
    • Submission
      • By submitting this item as a completed deliverable, you agree it aligns with the requirement per each section.
      • You are given two edits after submitting the deliverable before we start marking the asset as not usable.
      • Each time we evaluate an article, it is reviewed until we find a problem. After an issue is discovered, it is sent back to the writer per discovered issue.
      • Penalties:
        If the asset has to be edited for the 3rd time, we remove $0.01 per word from the total payment due.
  • YouTube Media Building
    • The topic for brand identity
      • Your channel is about an audience or interested group and not about the topic itself.
      • Who likes this content? Who are they?
    • Pick topics that you want to do and don't necessarily know
      • Then bandage learn that topic 
      • Can you get the subscriber base?
      • Can you get the traffic?
      • Is it a big market?
      • Don't make commodity content (Get your answer and gone, e.g., Like moving house whole blog? done and gone; short term problem?)
    • Topic
      • Topic Title to give an idea of what they will get out of watching the video, Be direct with an excitement element, "15 clever hacks for dog owner"
      • Don't repeat the title YouTube channel
      • If you can get away from text on images 
      • Use image and title area to hook the user twice; don't repeat
    • Thumbnail
      • Your thumbnail communicates a single idea/story
      • Use original photos every time
      • Title + thumbnail go hand in hand, play off of each other
      • No more than six words
      • Use good clickbait - give a reason to look at it
      • Bend reality in the images - focus point
      • Lead the eyes from one thing to another within the thumbnail - Arrow / Movement 
      • Portray a single moment, event or results, OR
      • Portray a series of events
      • Use before/after 
      • Blur out key objects to add mystery to the image
      • Google API Thumbnail
        • Utility for finding what your image means?
    • A name for your channel, not your name, and check for trademark
    • Setup YouTube brand and all info, even if the placeholder is content
    • Have a dedicated spot for content creation that is not tampered with by kids etc
    • Who is the enemy of the channel?
    • Who is the channel for?
    • Original Research and test case
    • Don't script the videos; you have to have personality
    • You, as a lead person on the channel, need to show Charisma
      • Listen
      • Talk through body language.
      • Verbally communicate
      • Encourage conversation
      • Show empathy
      • Use people's names
      • Remember things about people
      • Use touch.
      • Stay Positive
      • Own your personality
      • Help others and ask for help
    • Target Title for Demographics "who this is for"
    • Create Hook for the Video
      • 100% starting within 45-second drops to 66% of people that stay
      • What is this about? You need an analogy to what the video is about entertainingly (Don't be a robot encyclopedia).
      • Hook under a minute and keep interested as well as what they will get out of this video baked into the video
        • Creating a skit for the video ( a small show or performance that consists of little comedic scenes)
      • Don't repeat title info.
      • Add tips/problems in the content of the bonus to the video 
      • Develop the solution for the rest of the video
      • Add mini Hooks if possible to keep them engaged
      • Expectation
        • In sec deciding if this meet them 
        • Title and Thumbnail set the expectation
        • Existing Subscriber
          • Same level information they are used too
          • Level interest and entrainment
          • Style is the same as before
        • New Subscriber
    • Create videos that are helpful for the complete video solutions
    • Create ninja stuff, precisely to the point in the weeds of the resolution, not a global answer
    • Once you have an outline of the "VERY" in-depth research or practicing of the resolution, you will want to sit on the couch and just say it without the camera on
    • When casting the video, you want to bring the brand into the mix and not just generic because you don't want to become a commodity where people get their answer and leave without subscribing or liking :( 
    • Get video Editing software
    • Schedule video creation publish
      • the first week four videos
      • after the first week two a week forever
      • for short videos are a bonus along with the regular schedule
      • Publish Monday & Thursday 8 am to 10 am
      • Upload videos etc. 24 hours beforehand
    • Looking for niche look for High views low subscriber count
    • Don't focus on hobbies
    • SEO is helpful for description and tags
      • Description first sentence description
      • then your spam affiliate etc.
    • Buy Audio and Video Equipment that has some quality
    • Video Cuts and Edits
      • Use Graphics/Slide in the image
      • Use different camera angles
      • Overlays
      • Screen Records
    • Do not Script the Video/Podcast
      • Write and outline not scripted word for word but as a bullet point hit list for you to talk usually about, like talking to your neighbor.
      • Write items like where you will be and what camera/position to transition topics or talking points.
      • You can outline where the cuts and edits will be and what information might be on those items.
      •  Hook- Give your viewers a reason to stay within the first 10-15 seconds.
      • The secret sauce- Briefly outline what you will go over. Present a problem and offer a solution if they watch the video.
      •  Identity statement- Briefly tell your viewers what your channel is about and why they should care.
      • The secret sauce- Give more ninja tips to keep them watching until the end.
      • Call to action- Invite your viewers to like, subscribe, or watch another related video.
    • Gear/Equipment Setup
    • Selecting Video Topic New User ideation
      • Topic Crack Videos
        • Target Crack 1 in 5 videos (High View Count Low Subscriber 5k to 15k subs but have view 30k ++ in that first year)
        • Crack video answer a direct question that very niche
        • Review YouTube platform for competition Sub vs. View on topics search
        • Use crack to try to grow your channel
      • General Interest Videos
        • Target a general customer interest, aka relationship data
        • Ignore search and target browse & suggest
        • May answer a question, but not essential
      • Combine The Two
        • Crack and General Information
        • Search 20% of the views
        • Most are browse and suggestion
        • Use analytic in YouTube to find what your audience is interesting for them
    • YouTube Marketing: A new language
      • Create videos that target interest group types rather than search terms
      • YouTube Traffic Source Type
        • Browser Feature
        • Search Queries
        • Suggestion Videos
        • Channel Page
        • Other Google, Embedding, Shorts, Links, etc
    • Find Your Audience on YouTube Only
      • What is the umbrella your audience your content belongs (Demographic)
      • Don't Vlog until you have 100k for personal life and you have fans
      • Seasonality concerns & one-hit wonders like "Tips for buying a home," which statistically only happens once per person
      • Target Inside or Outside content for your fans or new subs
      • Brough topic title that targets the masses and not niches down to one hitter topic
    • Drafting
      • Dry Delivery Videos
      • 92% Make it Hard?
        • Competition of other Video 
        • Follow the Leader / Drafting
          • They have identified the umbrella of people interested in the topic by the subscriber number.
          • What video do they watch with a video to identify the target audience for the umbrella?
          • It was creating the same type of content for views that followed on another channel so you could draft them into the spotlight on YouTube.
          • The key is to get your video in the watch history of other channels similar to yours
      • 2 Drafting Technique
        • Find videos that are less than one year old to compare do. We don't care about old stuff today unless you can 100% prove its evergreen content.
        • No Channel Umbrella Audience 
        • Does it have a leader for the draft technique? Can you find your topic on youtube from another competitor for the masses?
        • Who does this video get recommendations from YouTube for you to watch if you watch your videos (Has to be youTube clean history count to test 24hours later advice?)
        • What is the exact match for the content you want to create? If it does not exist, it's too hard to niche into it without an umbrella of people already. 20k video every video minimum.
        • Response videos about other YouTuber 
        • Related video creation that talks directly about cause and effect or opinionated of why to respond to other YouTube and media outlets sources
        • The current audience source does not like the video; it will not be presented to a new audience.
    • Video Ideas
      • Put your spin on topics that are working on other channels (High-end view numbers)
      • What are others doing that you could do better?
        • Did not answer the question
        • I wish they had "Blank."
        • That was boring. I fell asleep
        • Original Thoughts get view no Me Too.
      • What are the topics where you DISAGREE with the norm?
      • What content have you not come across that should exist?
      • What videos do you just want to make?
      • Brain Storming while immersing yourself (Note: App for this)
      • The topic of your videos won't make or break your channel
      • 70% Topic, Thumbnail, First 45 seconds of the video
        • 25% content is helpful
        • 10% Topic
    • Brand Identity
      • Does my video fit in
        • Goals
        • Problems
        • Interest
        • Dreams
        • Insecurities
      • What will your audience do because of your brand content?
      • What are they going to buy because of your brand?
      • What tradition are you building? Repeatable call to action (Memorable Feature set Repeatable "club membership")
      • Who is the enemy, what ideas, a process that are bad
      • Don't be lame repeating 
      • Don't be all thing to all people; find the right tribe. Different things matter to each of these types of people.
        • Faster
        • Simplest
        • Cheapest
        • Perfect
      • What do you stand for
    • Background Drops for Videos
      • Don't use a blank wall or corner
      • Give a 3-foot distance with backdrop decor that match genera
        • Look applicable and relevant to your genera
      • Don't have any non-general clutter in the frame (Relevant To your Cause only)
      • Don't have a crooked frame; you need to balance on both sides of your background.
      • Take a snapshot of the backdrop with you to check for odd things in the frame that can not be identified or just look weird.
      • Don't backlight your frame by putting a light source behind you.  You always want the light in front of you, be careful not to overexpose your light source on your face.
      • You want only about 1/2 inches top space above your head
      • Don't use just your room lighting. You want to control the shadow amounts
      • Slight blurring the background to bring focus point on you
      • Settling interesting props rule of 3rd, You divide your screen horizontally and Vertically.  The crossing is an excellent place to put props for the background.  The power of thumb is to put your eyes on the top horizontal line
      • Outside early morning light and late evening lighting look the best facing the sun
      • Take into consideration the light strength for defusing shadows
      • Add texture to your background
      • Frame yourself up close to the camera, so you are the focal point and a natural person again.
      • Cut off at the waist top shot if possible.
      • Props should complement not overwhelm, color, exciting level
    • How to be On Camera
      • Do you want people in the same room?
        • Print out a picture of a friend etc. to talk to post up on the screen
      • Don't write a script
        • Write bullet points instead 
      • Be comfortable with your content and speak with purpose.
      • Maintain eye contact. Look into the lens and not the playback screen.
      • Imagine only talking to one person, such as a friend or family member, instead of thinking about the people watching the video. Print a picture of them and tape it near the camera if you would like.
      • Smile when you're on camera. Have fun, be able to laugh, and make a joke. It makes you seem friendly and approachable.
      • Raise your energy and project your voice.
      • Be mindful of your posture and body language.
      • Record in a comfortable environment and decide if you feel comfortable having people in the room with you or not.
      • Stay hydrated and make sure to get enough sleep the night before.
      • Relax make you happy to make the video
      • Speak from the diaphragm and project your voice for rich and confidence
        • Deep Breathing
          • Fill your belly with air
        • Standup Imagine your voice from low gut to head
          • Talk as if you are talking 360 even behind
          • Now try to project the word "Mamammmmm," "Mammmaaaammm," Mammamamam."
        • Laugh out Loud feel it in your gut
      • A smile on camera, Laugh, make jokes, show your personality, well-rested, not stressed out, and stiff.
      • Primary eye contact of the lens and not viewfinder etc
      • Raise your energetic level 
      • Repetition again and again
    • Structuring Video
      • Don't script, instead use bullet points outlines
        • Where is the extra fit in? screen share, text, graphics, etc
      • Talk through the bullet points at least once before recording
        • Use a timer to see how long it takes
      • Elements Storytelling (Tell the story of how you came to this discussion) (YouTuber or End User: Hero of the story Market)
        • A settle story 99.4% of them for expert, How: Debunk a Myth, Using a metaphor, create an account of the solution    
          • Lists
          • How-to / Tutorial
          • Presentation
      • Cut out the fluff, too many delays in getting to the pointcut it out
      • Outline Needs
        • The Hook (15 sec minimal this is what it's about this is what you will get)
        • Storyline (What story am I going to tell) (One big story or little story to each outline Point)
        • Solution (Reason you are here)
        • Meat (Did this meet the expectation of the user given the title and hook, aka ninja tips)
        • What is this channel? (If you like this, that is what we are about)
        • Call to (Action point them out) (Call to comments?)
      • Don't make a video with fluff; talk about the topic, and end don't add fluff 
      • How effective are you to get a user to watch another video on your channel
      • Where are we storing all these files for the creation and backup needs
      • 3 Ring Concept
        • Outer Ring 10%
          • entertainment, who you are personality
        • Middle Ring 20%
          • How are they consuming the content? Audio, visual what do they need for it?
        • Center Ring 70% (Delivering Non Obvious Content that adds value)
          • Run your experiment comparison of what works what does not
          • Make a product review/comparison
          • Doing an interview / try to explain the topic / don't be boring, camera angle, graphic, number, etc.
          • Poll a group of people
          • Consolidating information and then adding your analysis to it
      • What is the problem they are having? What question are they asking?
      • Formatting of Video (Don't think about how you want to present it. Think about how you want to learn it. Think about how you want to experience it.)
        • Story of Discovery
        • List 
        • Tutorial/How-To Step by Step
        • FAQ
        • 3 "Ninja Tip" Presentation
        • Webinar Style
        • Vlog (follow me as I)
        • Product Review
        • Research/Case Study
    • YouTube Shorts
      • How To Think About YouTube Shorts
        • Who, what, where, when, why, how
        • Successes
        • Aligning With The Algorithms
        • Browse, Search, Suggested
        • Shorts - New and Hybrid
      • How To Think About YouTube Shorts
        • On the Shelf: Almost Entirely Separate from Your Channel
        •  Each Short is an independent moment but not 100% complete
        • Within Your Channel: Key Part of Your Strategy
          • Your Shorts won’t be shown to many people on regular YouTube,
            outside of a small percentage of your regular viewers
        • Two sides of the coin
      • k The Best Strategy for YouTube Shorts
        • This: Make Good, Interesting Shorts that Build Your Channel
        • Simple, eh?
      • Make Shorts that Build Your Channel
        • To do that, Shorts need to:
        • Be based on a single appealing idea
        • Deliver on that idea in the most visually appealing way possible
        • Leave them wanting more. The viewer should be satisfied but curious by
          the end of the Short
      • Make Shorts that Build Your Channel
        • Include compelling reasons to get the viewer to either:
          • Stop what they’re doing and go to the rest of your channel right then
          • Subscribe and remember to come back to watch future videos
      • How to Make Shorts Build Your
        • (Title is not a typo)
      • #1 - Start with Good Ideas
        • First: start with good ideas (good idea = appealing idea)
        • Decide your appeal: How big of a slice of request are you going to take?
        • An attractive clip from a video game = certain appeal
        • Falling into a pool of Thai curry = different appeal
        • A walk-thru of a recipe = another appeal
        • Titles are often the hook of the video
      • #1 - Start with Good Ideas
        • Decide your appeal: broaden your appeal beyond your current audience
        • Example: (Lawn Mowing Channel)
          • Idea: Put together a new electric lawnmower and test it in 60 seconds
          • Idea: Pit an electric lawnmower and a gasoline mower in a competition in
            60 seconds
          • Idea: Drive a lawnmower off a roof
      • #2 - Include Your CTA
        • Every Short should have a Call to Action (CTA)
        • Not every CTA will be formatted the same (it’s not always “Subscribe to my
      • #2 - Include Your CTA
        • The audience’ best action for the YouTube algorithm is AVP (average view
        • Audience best action for your channel is to visit your channel right then and/
          or subscribe
        • Views alone are meager value
      • #2 - Include Your CTA
        • The CTA to Visit Your Channel or Subscribe:
          • Invite to sub verbally
          • Mention aspects of your channel in a natural way (videos, benefits, next
          • Put text on the screen
          • Short “branding” - logo, name on screen throughout the short
      • #3 - Make the Short
        • Processes:
          1. Practice it several times to get it in one take
          2. Script it line-by-line or moment-by-moment
          3. Be lucky
          4. Make luck
      • #3 - Make the Short
        • Keyword: SHORT
        • Make it the right length to not give any space for being bored
        • When editing, think in half-seconds
      • #3 - Make the Short
        • Example:
      • The Strategy
        • Make Shorts that bring in a new audience but ALSO are appealing to your
          existing audience
        • Why not a separate channel?
      • Best Practices
        • Make original Shorts
        • Make content for Shorts feel original
      • How to Appeal to Current Audience
        • Make Shorts a tradition or regular part of your publishing that your people get
          used to seeing
        • Make it clear that it's a different format of the video
          • #SHORTS in the title (at the end)
          • Different styles of thumbnail
        • Make Shorts something your subscribers look forward to
      • Advantages to Shorts Within Your
        • Micro ideas that wouldn’t make a full-length video
          • Example: I tied my shoes differently today (Marathon Channel)
        • Take a format, topic, or style that is different from the other videos, but
          • Examples: News Videos (EmmaCruises)
        • Fit your channel type and add personality, depth, and humor
      • Invite your current audience to watch
        your shorts often
        • Make a dedicated playlist for shorts (you can also add the section on mobile)
        • If your shorts are appealing, they’ll want to know about them anyway
        • Shorts are not shown to everyone who watches your regular videos, typically
        • Current audience behavior affects shorts growth
          To Dominate YouTube Shorts
        • Secret #1 - Unclear Beginning
          • Make the beginning of a Short appealing but not clear
            • Move quickly past an exciting thing
            • Blur or obscure the thing
          • Goal: appeal but don’t give it away. The viewer has to watch through to get
            their answer or satiate their curiosity
          • Example: How to Make Money with YouTube Shorts
        • Secret #2 - Suspense
          • Keep people around because they HAVE to see what’s going to happen
          • Find ways to draw out the conclusion of the promise (appealing idea) of the
            short, so the viewer stays longer/watches the whole thing
          • Example: falling into a pool of rice Krispies
          • The tricky balance between ending too early (viewer leaves) and taking too
            long (viewer leaves) - the analytics numbers won’t lie
        • Secret #3 - Deliver At the End
          • Do either one of these:
            • Deliver on the promise of the short at the end
            • Break the contract by showing the answer right at the beginning, then showing
              something better
          • The moment it feels like the end -or even that it’s about to be the end- people will
          • Give a short humorous moment in the last seconds before they have time to swipe
            away - leave them with a smile
        • Secret #4 - Timing
          • Timing can make/break a short
          • Similar to humor, timing is essential for many shorts styles
          • Either:
            • Have something different happening every 1 second, or
            • Use suspense strategically
          • If a Short ever feels too long, it is
            • Go slightly shorter than you think it should be
        • Secret #5 - Get Rewatches
          • People rewatching a short is ALWAYS a good thing and leads to higher AVP
          • Ways to get rewatch:
            • Go so fast or pack so much in that people have to go back (fine line
              between confusing and appealing)
            • More funny = more rewatches
            • Crazier/unbelievable = more rewatches
          • The Future Strategy
            • How monetization will work - building an audience and practice now = more
            • Attention is the #1 currency
            • Influence is #2
  • Audience Building Platform Suggestion
    • YouTube
    • Pinterest
    • Patreon
  • Content Audit
    • Take the time of each of these and see where you are in each area
    • Content Target
    • Content Delivery Target
    • Reason Why people watch every video (Channel may evolve to other reasons over time like if your journey ends you could become a "Hero Expert" instead)
      • Hero Journey
        • One step ahead in something they want to be or do
        • Experiencing something exciting and bringing them along for the journey
          • Show them how to do it
          • Simply doing something that they will likely not do
        • It can be done with almost ANY channel
      • Hero Expert
        • Several steps ahead on something they want to do or be
          • Going on a journey and bringing them along
          • Giving ongoing advice on a topic they want to know about
          • Demonstrating interesting projects, tips, techniques
      • Ongoing Project
        • People want to watch a project unfold
        • Possible Series or Cut the fluff and lesson learn
        • Example: Wintergatan
      • Continued Interest in a Topic
        • Evergreen Topics - think hobbies, skills, cars, filmmaking
        • Deliver the content in your unique way
      • Humor/Personality
        • (Almost) It doesn't matter what you're doing. People just want to watch you or spend time together.
        • Example: The Wads 
      • Entertaining Ideas (fun, crazy, expensive)
        • The bigger the idea, the better
        • Niche plays a minimal role. The general appeal is the game
        • Example: Stuff Made Here
    • The secret to Updating Videos
      • Identify which videos performed well (for the audience size at that point)
      • Of those, identify which ones need to be updated in title, description, or thumbnail. Perform the updates
      • Identify which videos you could remake with a new spin, updated content, or more timely information. Add those ideas to your production flow
    • Wagon Wheel Method
      • Build a hub of information that is an overview and in-depth to a point but leave some element of secrets ninja tips out of it.  This is so at the end you can suggest they buy your info product.
      • From the hub, you will have spoken content related to the information in the hub video but geared on a drilled-down topic.
      • Example: How to bake bread is the hub, and the spoke videos would be where to get wheat flour or what to do it x happens while baking bread.


    1 Month 2 Month 3 Month 4 Month

    Website Topic Chosen and Site Set-Up
    10 Response Posts Written
    Legal Content on Site
    Images Added to Posts
    Site Design Done
    3 Staple Post

    Fully Set-Up Website
    30 Blog Posts (Response & Staple)
    Amazon Affiliate Links
    A complete seed of a website
    20 (Response & Staple)
    60 (Response & Staple)
    Ads and Affiliate Monetization
    5 Month 6 Month 7 Month 8 Month
    70 (Response & Staple)
    Ads & Affiliate Monetization

    Curry Day Earning 5 dollars
    Well-Monetized site with 80 content Items

    90+ Content
    Ads and Affiliate Monetization 
    Plan for ongoing content creation (Contractor)
    Lots of content! Whether or not you started outsourcing writing, you should have 100 total pieces of content published.
    A well-monetized site with around 90 pieces of content
    An email list set up with a primary drip campaign
    A lead magnet to attract users to your email list
    9 Month 10 Month 11 Month 12 Month
    An ongoing publishing routine on your website
    Ad and Affiliate Monetization
    A growing email list
    110 pieces of content published
    A constant publishing routine on your website
    Affiliate Monetization throughout your site
    Improved ad monetization with Ezoic
    A growing email list with a great lead magnet and primary drip campaign
    110 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    120 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    130 pieces of content published
    13 Month 14 Month 15 Month 16 Month
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    140 pieces of content published
    Take the Battleship Method Course and apply it to your site.
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    145 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    150 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site
    A course or info product ready to launch to boost your EPMP
    155 pieces of content published
    17 Month 18 Month 19 Month 20 Month
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, including your course or info product
    160 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    165 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    170 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    Registered for ads on AdThrive
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    175 pieces of content published
    21 Month 22 Month 23 Month 24 Month
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    180 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    185 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    190 pieces of content published
    An ongoing publishing routine on your website
    Optimized Ad and Affiliate Monetization
    A growing email list directing users to well-monetized pages on your site, especially your course or info product
    A course or info product launched and boosting your EPMP
    195 pieces of content published